With my experience in communications and digital product design, I help to translate marketing campaign use cases and business goals into product roadmaps, and implement tech solutions that help stakeholders to achieve their goals.
Some key projects I have worked on include:
Mobile App UIUX Design Refresh (Digital Payments and Loyalty Rewards Programme for Retail Malls and Workspace)
Lead project to refresh mobile app by managing design consultancy and department-wide stakeholders, and communicate product strategy to management for buy-in
Plan usability tests and recruit participants for user interviews
Website Refresh (Real Estate Retail Management)
Review and reorganise website architecture at enterprise level
Gather user requirements for business users for design and development
Chatbot Dialogue Management
Work with vendor to design conversational journey for chatbot to facilitate marketing campaign support
User Interaction Design for Product Features
Design mockups for product features and maintain documentation for web and app on Figma
Marketing Strategy and Content Production
Produce marketing collateral and assets for campaign launches, including copywriting and design
If you would like to view my portfolio, please send me a message at the form on this page and I’ll be in touch with you.